结合了电商与直播技术的新型营销模式,利用视频直播的形式进行商品展示和推广,实现与消费者的实时互动和商品销售。包括直播内容策划、主播培训、商品选品和定价,以及直播预告的发布。把控直播节奏,营造购物氛围,提高观众的参与度和购买意愿。直播结束后,进行数据统计和分析,包括观众反馈、销售数据等,以便对直播效果进行评估和优化。同时,对观众进行二次触达。
A new marketing model that combines e-commerce and live streaming technology, utilizing video live streaming for product display and promotion, achieving real-time interaction with consumers and product sales. Including live streaming content planning, anchor training, product selection and pricing, as well as the release of live streaming previews. Control the pace of live streaming, create a shopping atmosphere, and increase audience participation and purchase intention. After the live broadcast ends, data statistics and analysis will be conducted, including audience feedback, sales data, etc., in order to evaluate and optimize the live broadcast effect. At the same time, provide secondary outreach to the audience.
浩希紧跟市场风向,账号IP打造、素材制作、投流推广、直播间搭建&运营、互联网店铺&门店代运营等,为电商、本地生活、自有品牌商家提供全链路电商服务。根据平台特点和目标受众进行直播间的搭建和装饰。熟悉平台的操作规则和功能. 对主播进行专业的培训,包括产品知识讲解、直播技巧提升、互动能力培养等。 精心策划直播的产品内容,根据目标受众的需求和市场趋势选择具有吸引力的产品。对产品进行深入了解,挖掘其独特卖点和优势。紧跟市场风向,账号IP打造、素材制作、投流推广、直播间搭建&运营、互联网店铺&门店代运营等,为电商、本地生活、自有品牌商家提供全链路电商服务。
Haoxi keeps up with the market trend, and provides full link e-commerce services for e-commerce, local life and private brand businesses through account IP creation, material production, investment and promotion, live broadcast room construction&operation, Internet store&store agent operation, etc. Build and decorate live streaming rooms based on platform characteristics and target audience. Familiar with the operating rules and functions of the platform Provide professional training for anchors, including product knowledge explanation, live streaming skills improvement, interactive ability cultivation, etc. Carefully plan the product content for live streaming and select attractive products based on the needs of the target audience and market trends. Gain a deep understanding of the product and uncover its unique selling points and advantages. Following the market trend, account IP creation, material production, investment and promotion, live broadcast room building&operation, Internet store&store agent operation, etc. provide full link e-commerce services for e-commerce, local life, and private brand businesses.